Transport energy supplier Ampol launched its new lubricants marketing alliance with ExxonMobil with a new campaign created by Saatchi & Saatchi Australia.
The alliance, which will see ExxonMobil bring its Mobil Super™ motor oil to Australia, follows the recently rebranded gas station chain’s latest energy evolution campaign in July, which marked the rollout of vehicle charging solutions Ampol’s AmpCharge electrical solutions while presenting the different forms of energy solutions offered by Ampol.
Piero Ruzzene, Creative Director at Saatchi & Saatchi, said: “Engine oil is a generally more necessary than regular purchase, with many car owners rarely refueling or even checking their engine oil levels. That is, until their oil light comes on.
“When it comes to our cars, we have become dependent on the annual mechanic visit and warranty service. We have come to think that engine lubricants are only for car and engine enthusiasts. We hope this campaign will make people aware of their engine needs and empower them to take their engine maintenance into their own hands.
Sean Phillips, Ampol’s Lubricants Sales and Marketing Manager (Mobil Super) said, “We are delighted to bring this campaign to life. Mobil Super is a brand that protects what you love, your engine, your car, and ensures a smooth journey for those inside the vehicle. Through our lubricant’s marketing alliance with ExxonMobil, we use our scale, Australian expertise, manufacturing capacity and strong customer relationships to bring Mobil Super to Australian consumers and support our commitment to evolving our lubricant offering. to meet the ever-changing needs of our valued customers. .
“The Mobil Super suite of lubricants offers drivers a diverse range of oils suitable for modern engines and a range of driving conditions and needs. Whichever line you choose, each Mobil Super oil delivers performance and high protection, backed by a long history of innovation in lubricant technology.
The campaign will run across online video channels, Spotify radio and audio, as well as digital signage starting this month.
Client: Ampol Australia
General Manager of B2B Sales: Brad Phillips
Sales and Marketing Manager: Sean Phillips
Lubricant Product Marketing Manager: Bernadette Sykes
Lubricants Marketing Advisor: Shaun Ramadan
Product and Marketing Manager, Automotive Lubricants: John Child
Lubricants Communication Coordinator: Neha Bahri
Creative agency: Saatchi & Saatchi Australia
Creative Manager: Simon Bagnasco
Sydney Strategic Partner: Iona Macgregor
Creative Director: Piero Ruzzene
Lead Art Director: Simon O’Neill
Main writer: Anton Posa
Group Account Manager: James Tracy-Inglis
Account Manager: Izabela Gustowski
Executive Producer – TV/Content Manager: Michael Demosthenous
Senior Integrated Producer: Holly De Roy
Digital Director: Danny Marston
Production Company: MOFA
Director: Bill Bleakley
Executive Producer: Llew Griffiths
Cinematographer: Simon Walsh
Publisher: Stewart Arnott
Note and online: Arc Edit
Sound and music: Rumble Studios
EP: Michael Gie
Composer: Jeremy Richmond
Sound Designer: Liam Annert