Broadway Women’s Alliance partners with the Little Words Project on an exclusive bracelet

The Broadway Women’s Alliance has teamed up with innovative bracelet company Little Words Project to create an exclusive, special-edition bracelet featuring one of their core beliefs: you should know her. Dedicated to community building and support, the mission of the Broadway Women’s Alliance is to support, connect and empower women. With these core values ​​in mind, their multimedia series “You Should Know Her” spotlights women working behind the scenes to make Broadway a reality. For every “You Should Know Her” wristband sold ($30 per wristband), 25% will be donated to the Broadway Women’s Alliance to help support the organization’s free membership, networking and programming events.

To purchase the exclusive wristband, visit

“As a women-owned business, we are thrilled to support the Broadway Women’s Alliance in this way,” commented brand manager Mariah Grippo. “Like the BWA, connecting people is the principle on which the Little Words Project was founded. “

“Like the Broadway Women’s Alliance, Little Words Project is much more than meets the surface. Although I’ve been a lifelong fan of their wristbands, it’s their mission to spread kindness and positivity that makes them so successful, and that’s what I hope BWA does for women in the theater community,” co-founded the Broadway Women’s Alliance Molly Barnett added. “I can’t wait to buy a BWA x Little Words Project bracelet for all the women I know this holiday season!”

The Broadway Women’s Alliance is a peer-to-peer networking and programming organization of more than 700 female-identifying professionals on the business side of Broadway. Through a series of programs ranging from networking events to symposia with thought leaders from Broadway, the heart of this group lies in the benefits of connection, support and empowerment we can offer each other. . Membership is free and our members include both business owners and employees representing a wide range of theater professions including marketers, general and corporate managers, theater owners, producers, press agents, casting directors, lawyers, business leaders and many more.

BWA’s six-part documentary series, ‘Here’s to the Ladies Who’, created and produced with YesAnd Productions, tells the stories of women working in the commercial sector of Broadway (and beyond), how they have adapted during the closing of Broadway, and how they helped revive the industry. To watch the first three episodes, click here.

The Broadway Women’s Alliance is a non-profit organization; to donate and help keep membership free, visit

ABOUT LITTLE WORDS PROJECT Founded in 2013 by recent college graduate Adriana Carrig out of her parents’ basement, Little Words Project creates handcrafted word bracelets with words of kindness and motivation. The brand has a cult following of loyal customers and has famous fans like Lizzo, Alicia’s Keys, Eva Longoria, Kourtney Kardashian, and more. In 2021, LWP opened its flagship stores on Bleecker Street in Manhattan’s West Village, NoLita and on the Jersey Shore with plans to expand stores nationwide. In 2022, Little Words Project raised over $150,000 for charity and continues its commitment to giving back through its Little Words, Big Impact initiative.