Global Automation Testing Market Report 2022: Demand for Seamless Customer Experience Solutions Driving Growth –

DUBLIN–(BUSINESS WIRE)–The “Global Automation Testing Market size, trends and growth opportunities by component, by endpoint interface, by organization size and by region and forecast to 2027.” report has been added to from offer.

The term “test automation” refers to the use of specialized programs (which are not the programs under test) in a variety of software testing procedures. Moreover, test automation can perform additional tests that are difficult to perform manually or even automate some monotonous but crucial tasks in a formalized process.

The rising tide of digital transformation has further pushed the acceptance of software testing and quality assurance (QA) within organizations, fueling the expansion of the test automation market globally.


Demand for test process automation, solutions for seamless customer experience and increased use of advanced AI-based technologies for software testing environments are driving the growth of the test automation market . However, the expansion of the market in the coming years is expected to be hampered by reasons such as increasing complexity in implementing the shift from manual to automated testing. Artificial intelligence (AI) and machine learning have been the main drivers of the shift to automated testing (ML). As it shortens the testing lifecycle, AI is becoming increasingly important in testing.


Governments enforce data regulatory standards of various economies to protect data from unauthorized access. Many regional requirements, such as the Health Insurance Portability and Accountability Act (HIPAA) in the United States and the Data Protection Directive in the European Union, must be met regarding the security and privacy of data storage . Businesses have full control over data stored on-premises, while cloud data is vulnerable to security threats.

Industrial development

  • SmartBear and QBS Software entered into a strategic alliance in May 2021. The main objective of this partnership is to enhance the efficiency with which enterprise software solutions are delivered to over 240,000 businesses in EMEA.

  • The Neotys performance testing business was purchased by Tricentis in March 2021. Customers will have access to an enterprise level performance testing solution with the addition of this NeoLoad to the Tricentis offering.

  • In October 2021, Tricentis launched Tricentis Tosca, powered by Vision AI, a powerful AI-based test design and automation tool that enables enterprises to meet the growing need for cloud-native application platforms and of business.

Market Taxonomy

By component

Per endpoint interface

  • Mobile

  • the Web

  • Desk

  • Embedded Software

By organization size:

  • Small and medium enterprises

  • Large companies

By region

  • North America

  • Europe

  • Asia Pacific

  • Latin America

  • Middle East and Africa

Key questions addressed by the report

  • What are the key opportunities in the Automation Testing Market?

  • What will be the growth rate from 2020 to 2027?

  • Which segment/region will experience the highest growth?

  • What are the factors that will impact/driving the market?

  • What is the competitive landscape in the industry?

  • What is the role of key players in the value chain?

Main topics covered:

1. Introduction

2. Research methodology

3. Executive Summary

4. Global Automation Testing Market Outlook

5. Global Automation Testing Market, By Component

6. Global Automation Testing Market, By Endpoint Interface

7. Global Automation Testing Market, By Organization Size

8. Global Automation Testing Market, By Region

9. North America Automation Testing Market Analysis and Forecast (2022-2027)

10. Europe Automation Testing Market Analysis and Forecast (2022-2027)

11. Asia-Pacific Automation Testing Market Analysis and Forecast (2022-2027)

12 Latin America Automation Testing Market Analysis and Forecast (2022-2027)

13 Middle East Automation Testing Market Analysis and Forecast (2022-2027)

14. Competitive Analysis

15. Business Profiles

Companies cited

  • Capgemini

  • Tricentis Cigniti Technologies

  • Trial plant

  • Smart Bear Software

  • Ranorex

  • IBM (UK)

  • Microsoft

  • Micro focus

  • Parasoft (USA) and Accenture.

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