BayBridgeDigital & Minsait Sign Strategic Alliance to Transform the Phygital Experience of the Italian Retail Industry | New

ROME, September 16, 2021 / PRNewswire-PRWeb / – Minsait, an Indra company, and BayBridgeDigital have signed a strategic partnership in Italy help the country’s retail business transform the “phygital” experience of its customers. The agreement aims to boost the digital acceleration of Italian businesses by offering unique shopping experiences that combine the benefits of personalized in-store service with the latest technologies.

Thanks to this agreement, Bayretail, the BayBridgeDigital Unified Commerce solution, will now be available in Italy. Bayretail is a Salesforce-Native solution, developed with a cloud & mobile first approach, which integrates all customer management and e-commerce functions.

The solution provides retailers with real-time access to historical customer preferences, in-store appointment management services and mobile payment systems. In addition, it provides click-and-collect services, stock availability and multi-channel order management, among other features.

Thus, integrating AI capabilities into customer experience management enables store associates to obtain the real-time customer information needed to improve services, while providing a personalized and frictionless shopping experience. both online and in store.

Minsait will market and integrate the solution into Italy, bringing its technological and consulting capabilities to customer experience transformation projects, in particular through the integration and development of Salesforce technologies. In addition, the IT and digital transformation company will offer its in-depth knowledge of the Italian retail market, where it has a consolidated position and leads digital transformation projects for some of the largest companies in the country.

“In the context of the next normal, retail trade is opening up to the coexistence of the physical and digital worlds, to facilitate new experiences for consumers and to exploit data, in order to personalize the offer and respond to new consumer habits. purchase. We are This is why we are delighted to join forces with BayBridgeDigital to offer the Italian retail industry a unique solution that will help them create a seamless ‘phygital’ experience for their customers, ”said Sergio scornavacca, Head of Industry and Consumption Market of Minsait at Italy.

“We are pleased with this strategic partnership with Minsait in Italy. Our synergy with Minsait will help accelerate the omnichannel transformation for retailers of all sizes in Italy. Bayretail, our Clienteling and Assisted Selling solutions, is designed to create a more personalized and highly interactive customer engagement, ”said Pascal Laik, Chief Revenue Officer of BayBridgeDigital.

Towards the “phygital” experience

This ambitious agreement reinforces the two companies’ commitment to innovation and the “phygitalization” of retail trade, a revolution that responds to the paradigm shift in customer consumption habits.

Today’s hyper-connected customer is constantly informed, aware, demands transparency and is constantly on the lookout for new experiences. This profile demands a new more personalized, agile and simple business relationship in which technology becomes the key.

New purchasing behaviors are associated with the creation of new spaces, both physical and virtual, to take advantage of the moment of purchase. Through solutions such as Bayretail, which integrates Cloud technologies and Big Data and artificial intelligence capabilities with customer management tools, phygital stores can create special and emotional moments, enhancing the experience and loyalty. of its customers.

About Bayretail:

Bayretail is the only unified commerce and customer solution built natively on the Salesforce platform for the retail industry. Successful unified commerce and customer projects report an average of up to 42% increase in sales due to increased in-store traffic through drive-to-store, higher in-store transaction rates and frequency higher purchase

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About BayBridgeDigital:

BayBridgeDigital is a global software company. Based at new York with offices in Paris, Casablanca, Tel Aviv and Sofia, BayBridgeDigital is a leading provider of retail-specific cloud and mobile software, driving the digital transformation of the world’s largest businesses. BayBridgeDigital is an “industrial cloud” pure-player specializing in Salesforce, the world’s leading CRM provider. BayBridgeDigital helps businesses across diverse industries do what they do best with an ever-evolving suite of digital transformation services on the Salesforce platform.

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BayBridge digital contact:

Email: [email protected]

Telephone: +33 1 76 42 05 72

About Minsait:

Minsait, an Indra company (, is a leading company in digital transformation consulting and information technology in Spain and Latin America. Minsait has a high degree of specialization and knowledge of the sector, which he relies on his great ability to integrate the heart of the world with the digital world, his leadership in innovation and digital transformation, and his flexibility. Thus, it focuses its product line on high-impact value propositions based on end-to-end solutions, with a remarkable degree of segmentation, which allows it to achieve tangible impacts for its customers in each industry with a transformational focus. Its capabilities and leadership are demonstrated in its product line, under the Onesait brand, and its overall service line.

In Italy Minsait has more than 2000 professionals. The company has developed advanced skills in innovative areas such as Content & Process Technologies, Customer Experience Technologies, Solutions Architects and Data & Analytics, which allow it to offer high value-added solutions and services in the markets in which it operates. Minsait is located in Italy its global center of excellence for customer experience technologies, complementing its broad geographical presence with a consolidated production and local delivery capacity thanks to the centers of Naples, Matera and Bari.


Minsait press office

Telephone: +39 06 412 11 01

Telephone: +34 91 480 97 01

[email protected]

Media contact

Richard Impenge, BayBridgeDigital, +33 777864744, [email protected]

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SOURCE BayBridgeDigital

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