Posted: October 6, 2021 at 5:00 a.m. EDT|Update: 2 hours ago
LONDON, October 6, 2021 / PRNewswire / – Peach, a market leader in workflow and video advertising delivery, today announced a formal alliance with The TEAM Companies (TTC), leading experts in global talent and rights management . By joining the distribution and management of talent and licensed items, they create a streamlined workflow to help global advertisers reduce exposure to user rights violations while saving time and money.
By joining the distribution and management of talent and licensed items, global advertisers reduce their exposure to breaches
Peach serves video advertising in over 140 countries around the world, including United States, through their long-standing partnership with Comcast Technology Solutions (CTS). The alliance with TTC, which is also aligned with CTS, will further enhance Peach’s ability to deliver a full service offering, especially for global brands that need to activate a wide variety of content across multiple channels at all times. .
The powerful combination of Peach, TTC and CTS will also be immensely beneficial to the ecosystem surrounding corporate clients, simplifying processes for creative agencies and production companies while providing reliable transparency and rich data for brand teams.
Brands and their agencies can now easily use the synergies between ad serving, storage and rights management. This fits in with the broader ambitions of Peach and TTC to make life easier for brands and agencies by centralizing talent, rights and delivery. Brands and their creative partners reduce risk and save time and resources to focus on creating impactful ads that touch hearts, minds and bottom line.
What does this mean for advertisers and agencies?
- Simple transparency: usage rights data collected in one place and integrated into the content distribution workflow
- Increased control: With a trusted eye on all talent and data from licensed items, brands can ensure abusive content and resulting penalties are a thing of the past
- Faster time to market: Streamlined Services Means Advertisers Can Do What They Do Best, On Time, All The Time
- Omnichannel expertise: Send the right content at the right time, with all rights data verified by TTC for any channel, duration or territory
Ross Priestley, vice president of global growth, advertisers and brands, said:
âWe are really delighted with this collaboration with The TEAM Companies. We are currently helping major brands get their ads out there in over 140 countries around the world. This new alliance therefore allows us to provide a full service offering for new and existing global brands and ensures more transparency in rights management and streamlined content activations across multiple channels, at all times.
This integration will save advertisers and their agencies a lot of time and effort by simply highlighting rights issues before campaign activations. Our connected ecosystem connects the best ADtech companies and vendors, generating new synergies and benefits for brands, not only by speeding up workflow, but most importantly by reducing the risk of costly and embarrassing rights violations. “
Greg smith, COO at The TEAM Companies, said:
âThe elephant in the room for many global marketers is their fight against user rights violations. It is crucial for them to have a comprehensive view of the hundreds, and often thousands, of their assets and ability to track the rights of multiple talents and licensed material in each Marketers and their creative partners around the world use our platform as a central point of truth for details of talent rights and licensed material. Integration with Peach provides an additional layer of defense against rights violations while interfacing with the customer The DAM platform brings much needed efficiencies to their asset management process. “
About TEAM companies
TEAM Companies offer a comprehensive suite of global business services and technology products that support the advertising content creation ecosystem. Our Pay The division covers union and non-union talent, crew and music, paying everyone from actors and voiceovers to publishers and musicians. Composed of industry experts in the field, our Business affairs The division provides services including celebrity and influencer engagement, rights management and support for North American signatories, as well as traffic and network authorization. Our technological products include our robust Talent and Entitlement Management platform for estimating talent costs and tracking licensed item usage, as well as TTC Online for contactless onboarding and timesheet management. More information can be found at https://theteamcompanies.com/.
Peach radically simplifies and automates the video advertising workflow by connecting creative to media. Peach improves the effectiveness and efficiency of video campaigns on TV, social media and online, helping advertisers reach billions of consumers in more than 100 countries. Peach is the # 1 player in most major economies, working with the world’s leading media owners and advertisers, including Unilever, L’Oreal and Universal Pictures.
Instagram: @ peach.video
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SOURCE TEAM companies; Peach
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