Workplace shifting sands boost Marcus Moufarrige’s software startup Ility

The business that allows landlords to manage and sell a growing range of services beyond the wholesale supply of space has grown rapidly.

In 2020, Ility signed a contract to service 20 million square feet (1.86 million square meters) of space for New York-based landlord RXR Reality, but that expanded to 100 million square feet, a declared Mr. Moufarrige.

Digitization of interactions

Ility now has 15 clients in Britain, the US and Australia, where it counts developer and owner Centuria among its clients. It has just signed an alliance agreement with Deloitte which allows the consulting firm to deploy the Ility platform to its own clients.

New York-based Ility is also working on pilot projects on mixed-use assets for Lendlease in Europe and Asia, but Moufarrige declined to divulge further details.

“We will package, price and distribute every interaction between humans in a building,” he said.

“All interactions are going digital and need to be organized and distributed efficiently. This is what we do.

Physical rights management came down to who could use what services or assets and when, Moufarrige said.

“A lot of companies – and even a lot of owners – are looking at how to empower the workforce to have the ability to maximize productivity,” he said. “How do you manage and control that? The best way to consolidate and digitize these interactions is through rights management. »

One example was a tool that Ility creates to integrate into Microsoft’s Teams platform that asks users if they plan to work in the office, from home, or in a third location.

If they clicked on “office”, it would ask them if they were going to drive or take public transport. If they clicked ‘drive’ it would reserve a parking spot – but also let them know what the carbon footprint of driving would be and give them public transport options.

The data would help landlords and employers manage their own sustainability goals by providing better monitoring and ways to influence their carbon emissions, Moufarrige said.

“We send data by building, by tenancy and by occupant to different people depending on their role, [showing] what action they can take to improve the ESG (environment, sustainability and governance) performance of this asset,” he said.

Deloitte Partner Stuart Osborne said digital transformation – the active use of data collected through digitization processes – is changing real estate.

“Ility and its physical rights management will be one of the key enabling technologies for the digital transformation that is emerging in the real estate industry,” Mr. Osborne said.